Dreamforce 2026 takes place September 15–17 in San Francisco, with the full program also streamed on Salesforce+. It is Salesforce's flagship event of the year, and once again the spotlight is on the agentic enterprise — humans and AI agents working side by side.
What we expect
Agentforce will dominate the agenda. Since its launch, Salesforce has moved quickly from demos to real deployments, and this year we expect the focus to shift from what agents can do to how you run them in production: governance, testing, monitoring, and measurable outcomes.
- Agentforce maturity — deeper industry agents, better reasoning controls, and clearer licensing for agent usage at scale.
- Data Cloud as the foundation — agents are only as good as the data they can reach. Expect more on zero-copy integrations and real-time context.
- Trust and governance — practical tooling for auditing agent behaviour, especially relevant for European companies under GDPR and the EU AI Act.
Why it matters for Nordic companies
The gap between seeing an agent on a keynote stage and having one create value in your own org is mostly about preparation: clean data, well-defined processes, and clear ownership. That is exactly where we spend most of our time with clients.
We will be following along
We will follow the keynotes and dig into the announcements that matter for our clients. If you want an honest, hype-free readout afterwards — what is real, what is roadmap, and what is worth your budget — get in touch and we will book a session.